– smak dab –


“Find something you’re passionate about
and keep tremendously interested in it.”

– Julia Child

It’s no wonder that SMAK DAB’s founder, Carly Minish, ended up in the food industry. With a nutritionist for a grandmother, and a foodie for a mother, her family’s life evolved around food. Whether it was a fish fry by the lakeside, hunting with her father, making pickles and jam, combining with her grandfather, or picking crab apples with her grandmother; food had substance. Food felt natural, comforting, and most importantly like home. It was an obvious choice to follow a career path where she could express her passion for food and its nourishment of the soul. Thus, her journey began….

After attending culinary school and returning to her home province, Carly worked as an apprentice in fine dining establishments in Winnipeg. There she learnt the versatility and importance of mustard in the kitchen, and how effortlessly adding a spoonful to marinades, salad dressings, sauces, and meats could take dishes to new heights. She was inspired! Carly saw a gap in the food market for local and intriguing mustards that people could use to tweak food with ease while adding tons of flavor. Thus, SMAK DAB was born!

Now, as an entrepreneur and Red Seal Chef, she relishes in the excitement of customers realizing the potential of transforming good food into great food. Her goal is for customers to be proud of the food they create, to keep things playful, and not be afraid to try new things. Turn a humble meal into an unforgettable gathering, and reconnect with food again!